Thursday 18 July 2013

Verizon Edge announced as its expensive answer to T-Mobile’s JUMP!












Last week, T-Mobile announced a new JUMP! program that allows you to upgrade your device every 6 months. Well, AT&T and Verizon have started getting in on this, with Verizon announcing its new “Verizon Edge” program today. However, this plan is much different than what T-Mobile is offering. The way Edge works, is customers will go to a new “no-contract plan,” and will be paying for the entire device over a 24 month installment plan. However, after getting on this plan, you can change your device every 6 months. That is about where the similarity to JUMP! ends is the “new every 6 month aspect.” Verizon, however, makes it where you must pay for half of the device’s total price and turn in the device in order to get a new one.

The problem with this program, and the reason I personally would advise against it, is because you are still on one of Verizon’s currently available plans. What’s the problem with this? Well, those plans, and therefore the prices attached, are designed for Verizon to make back the price of the phone that is being subsidized when you sign a contract. In essence, this means you paying for the same phone, twice. That is the problem, and if you don’t think it is a problem, to each their own. However, unless Verizon decides to make some special plans for this program that make more sense, like T-Mobile has done, then this could be a successful program. At the moment however, I will not be looking into this. If you want more information.

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